Justin Bieber: Never Say Never Trailer Analysis

The child sensation that is Justin Bieber is coming to our screens, this time in 3D! I've done an analysis especially for White Noise showing whether this film is just fan made, or whether it may actually have credibility.

We all know how Bieber started off, so the trailer begins with a home video clip - The main instigator for the sensation that is YouTube. By also featuring this clip shows that this biopic

is going to give us an intimate look at his life - That instantly attracts his already huge fan base. But the most interesting thing about this clip? It shows his talent at a very young age. Although this sensation (apparently) of a pop star has been on our screen for what seems years now, he's actually only 16. So the logical thing to do is create a film about his life, of course! I mean, we've had Nowhere Boy recently and Beatles were pretty big...

Another video clip of him singing in a dingy, darkly lit room shows he worked so hard to get to where he is today. Look at those painted bricks! And then his most famous song kicks in (Baby) as the main theme running throughout the trailer. It's recognisable as his song yanking in more interest from fans. 

"They said it would never happen" - Another sign showing how hard he worked. A clip from his original video on YouTube filmed in his home that Usher discovered is then shown, linking in with the 'never happening' complex. "They said he would never make it" - Oh dear. He's playing piano now, enhancing his musical skills. "But you never stopped believing" - That's perfect for the audience. Now we're included in the film, and that's what every fan of his wants, to be a part of his life. Notice the focus on the word 'Never' because it's in the title and increases the hysteria at the end of the trailer.

Now an age appropriate fan recognising she's been with him from the very beginning along with another home video clip. This film is not only going to connect with Bieber, but actually connect with the people that really have made him what he is today. 

We've hit the jackpot - It's scenes from his concert showing he did make it because we believed in him, which is a signal for an inspiring story this film could possibly be. A quick cut montage of access behind the scenes of the concert, dancing, working and just having fun is given. This is what fans of his want to see; a real look at his life. Not unofficial biographies or posters, but moving pictures of him when he's not there to look at on stage or screen. The quick images heighten your interest towards the film because it's only a glance, not a gaze. 

"An inspiring story of an ordinary kid" - His just like us, as is mentioned in the trailer, meaning even though he's a global superstar, he's still grounded apparently meaning he could be our friend. The love grows stronger for him...

We see a clip of Usher interviewed meaning we've got stars weaved into this story. It also features Miley Cyrus according to IMDB, so even if you're not too fussed on him, it could be an interesting perspective as the people who actually work with him, or are also on our screens give an insight. I do have to point out, we're almost half way into this trailer now and haven't heard anything from the Biebster himself. This definitely isn't what the fans want!

But more clips from the same concert are given meaning we're going to be listening to his best hits! 

The emphasis on the word 'you' now seems to be apparent. This whole idea of us discovering him makes our concious feel good. We found this star, we knew he would be great, we believed in him and look at him now - Well done us! It's going to be a feel-good film. Again, words like "He came from a small town" juxtaposed with the image of New York shows he's really still him but working in a huge world, making him slightly vulnerable and ultimately more adorable to his fans. 

AND FINALLY WE HEAR HIS VOICE! It slows down as he walks so we can really look at him. But he's not facing the camera, he's looking away. We're not invited into the screen, but almost shunned. He's got the people behind him to back up his presence, making himself look more important. So by not gazing at the camera shows this is about him, not him telling the story. 

We see more clips of his concert, are told when the film will be released to build the hype and then the words "Get Closer" come onto the screen. This is what everybody going to see this film wants (unless you're being dragged as it comes out valentines weekend). He waves towards the handheld camera to come closer and looks into the camera with his hand pointing towards you. We're not shunned now, we're allowed to watch. He's no longer this shy character, he's wanting to invite you in. 

A mix of childhood clips and frustrated moments are combined with the words "Experience his world", so you know it's not only going to be good and present, but emotional and a full picture of his life. 

Reactions from the gigantic audience this boy rakes in and the words "In 3D" appear meaning it'll be like you're at the concert. So, for all the girls who haven't seen him yet, this will be best chance yet. 

And finally, the music stops and the words spoken from a truly inspirational(?) boy state:

There's going to be times where people tell you that you can't 

live your dreams. This is what I tell them: (Camera pans round 

dramatically with intense music) Never say never!

It's typical of the movie. We're offerend a huge star, the title is his saying and it enhances this "If you believe it will happen" mentality. Plus, with the emphasis on the word 'never' before increases the impact this speech has.

So, is this fan made or is it genuinely going to be an enjoyable documentary? It's highly driven on the fan basis, because he is one of the biggest stars at the moment. People either love him or hate him, but everybody knows who he is. However, having the focus of people who work with him and little input from his voice in the trailer, I imagine it will be quite an interesting story on its own. It'll top the charts purely on the way it will be distributed (and maybe because he has crazy, hormonal teens following him), but lets hope it has some credit to top the charts with.